Nebraska History Museum Rebranding

This project focused on rebranding the Nebraska History Museum in Lincoln, and creating a wayfinding system for the museum that could be used throughout their various exhibits. I submitted the final wayfinding system to AIGA of Nebraska's annual design competition SHOW, and was selected as a student finalist.

I focused on creating a new mark for the museum that would help update their look. The logo would also be used to create a dynamic and cohesive wayfinding system.

The final mark's design is reflected in the iconography of the wayfinding system. I reflected the line work of the logo in the icons to create a visually interesting illustration style that would be easily recognizable as the museum's brand.

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